DESIGN: Political Campaign Graphic Design

Ojai FLOW's "Flowbie" character

Ojai FLOW’s “Flowbie”

In 2012, I was hired by Troy Becker to do political campaign graphic design for his non-partisan effort. He was vying for a spot on the local water district board, and was supporting another water-related legal effort that was the inspiration for our color scheme and overall design. Once we nailed down the colors and overall look, it became mostly a matter of formatting the newly created brand and its content to a wide variety of sizes, formats, and media. This included website and Facebook banners, print newspaper ads, cardstock doorhangers and business cards, printed magnets, paper flyers and inserts, plastic yard signs, and more.

Political campaign graphic design

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