This example of an identity and branding package includes letterhead, business card, mailing envelope, and appointment reminder card, all featuring a new custom logo.
New packages often include a brand-new or revamped logo, although they don’t have to. Part of the beauty of packages like these is that they’re quite scalable, meaning that they can be only one or two items if that’s all that’s needed and used, or if many types of print and web applications are involved the brand can be applied to them all!
This package shows a custom logo and cohesive theme on a mailer, letterhead, and business cards. The page in the very back is called a style guide, and it outlines the fonts, colors, and spatial relationships of the logo, so that it’s accurately and consistently reproduced and used in the future.
