[tweet2download file=”How-to-Build-and-Nurture-Relationships-wordcarnival-august-ebook.pdf” tweet=”I just got a FREE ebook on building biz relationships at http://eadesign.me/?p=1245″ follow=”@graphicsbyevan,@stellaanokam” /][tweet2downloadhtml][/tweet2downloadhtml]
[/tweet2download]On the last Wednesday of each month, Word Chef invites 10-12 top notch small business bloggers to contribute posts on a similar topic. August’s is “Business Relationships: Starting, Nurturing, and Ending Them”.
UPDATE! Fellow WordCarnival carnie Stella Anokam compiled all of this month’s articles into one ebook! Get it now, for the bargain basement price of a tweet 😉 (Click on the book image to the left)
We keep this up, and there might be an “Everything I needed to know about Social-Media/Marketing/Business/Relationships I learned from Carnival Games” poster in the works… i took this photo at the Ventura County Fair earlier this month, and i think there’s more business marketing wisdom in it than we might think at first glance, particularly about starting and nurturing business relationships:
< announcervoice > …and for my next analogy, “bottles” represent potential new relationships or business contacts, and “rings” represent your marketing and communication tools and efforts! < /announcervoice >
If we can leave aside the implication that the field of potential clients is a passive bunch of identical figures that must be lassoed, then we can dissect this sign one phrase at a time.
20 Rings, $2.00
This hints at the multitude of communication and relationship-building tools that are available to us these days often at little to no cost. Some rings for the tossing:
|1. blogging||2. tweeting||3. facebook…ing|
|4. sending an email newsletter||5. having a telephone conversation||6. having a face-to-face meeting|
|7. creating a video||8. having a presence at a conference or trade show||9. sponsoring an event|
|10. speaking at an event||11. writing an article||12. having a video chat|
What would you add? Tell us in the Comments!
Must Throw One Ring At A Time, No Leaning
Business relationships are started by being present and genuine in all of your communications. That means you don’t take your handful of rings and just toss them all out at once and hope for the best. [You might actually get super-lucky and ring some this way, but i suggest that they’ll be fewer in number and lower in quality] Every ring you toss is calculated and focused as best you can, and you’re looking directly at a specific bottle as you release it…ever heard the phrases “target audience” or “ideal client”? But even though you’re focusing, maintain a professional distance both with your person and your message…don’t get too close too fast, or be overbearing: NO LEANING.
Ring One Bottle Wins Choice
So you’re tossing out all these rings, a lot of them might be misses (or feel that way, as evidenced by the persistent “into the ether” syndrome), some might dangle on an edge, but then – huzzah! – that finely fitted ring slips smoothly over that clean bottle neck. In our analogy, you’ve made specific contact with a new client; you’ve started a new relationship. What have you won?!
Well, an opportunity, mostly. Maybe this contact means paid work right away, and that’d be the most obvious “win”, but beyond that you’ve won the opportunity to nurture and grow the relationship, and to duplicate your success by using your successfully-implemented skills to ring more new bottles.
1 Prize Per Player Per Day
The implication here is not to expect to walk away from a Twitter session with an armload of stuffed toys that vaguely resemble familiar characters. The result of your genuine and calculated efforts may result in fewer new relationships at a time, but the ones you get will be high quality. Of course, it’s actually possible to come away with several new relationships at a time, but i said not to EXPECT it. That way you’re not disappointed if that doesn’t happen, and appreciate the bottles you DO ring all the more.
i hope that feels helpful! This blog post is a ring, and if you’d like to be my newest bottle, flick your scrolling finger back up to the top: my email address and phone number are always in the header! i look forward to nurturing a relationship with you. For much more and greater wisdom on the topic of Starting, Nurturing, and Ending Business Relationships, click back over to Word Chef’s Blog Carnival page and explore! (and join our Twitter Party on Thurs Sept 1, 4-5pm PST…i’m giving away ONE FREE HOUR of graphic design!)